PM FORUM CONFERENCE 2020 - THE REPLAY
Did you miss this year’s conference? Don’t worry, here is a second chance to benefit from some of the key practical and inspirational presentations from the day, alongside close to real-life networking.
We will be showing the recordings of three presentations each day, interspersed by live, virtual networking breaks. Each half-day session is standalone but there is a discount for attendance at both. And any marketer who has been made redundant can attend both for free.
There has never been a more important time for effective marketing. This second chance will help equip you in the ‘new normal’ to start showing how and where you have a significant part to play in the success of your business.
WHO WANTS TO BE A TRUSTED ADVISOR?
Rippan Vig, Watson Farley & Williams
Rippan explores the power of
adopting a strategic approach to
address the perception and
position of marketers in
professional services, what added
value really means and how to
deliver it to elevate marketing from
service to business partner.
BUILDING CLIENT VALUE WITH ACCOUNT -BASED MARKETING
ABM delivers a higher return on
investment than any other form of
B2B marketing. Bev shares what
you can expect from a successful
ABM programme and how to
design and execute the right
programme for your firm.
CREATE AN AWARD-WINNING MARKETING CAMPAIGN
Sharon Collins, BDO
Sharon explains what turns a
marketing campaign into an award
winner. What does it take to
engage and ‘wow’ awards judges
as well as the target audience?
MOVING MARKETING UP THE VALUE CHAIN
Lucy Birch, David Nelson & Maria Jennings, PwC
The PwC team explain how to get
buy-in and recognition from your
stakeholders that marketing can be
a significant driver of value,
through the use of a data-led and
ROI: MORE THAN JUST A CALCULATION
Richard Crook, Charles Russell Speechlys
Getting approval for your
ambitious marketing initiatives
from non-marketers, for example
FDs and CEOs, is never easy.
Richard explores how to track the
gain and costs as a project
proceeds and calculate the final
ROI on completion.
THE ART OF INFLUENCE AND THE POWER OF PERSUASION
Michael Fleming, Kissing with Confidence
Michael shares the 'Factors of
Influence' and tips to help
persuade and influence time-poor
partners and a wide variety of